The Takt company is a pressing plant for CD’s and DVD’s and a printing house. Recently it has extended it field of interests to pressing the vinyls. As a consequance a new brand ‘Takt direct’ had been developed with a need of creation a new logotype.
The task was to create a logotype that correspondes with the orginal ‘Takt’ logo but on the same time shows a new modern approach towards the design.
The solution was to create a logo that represents a vinyl with a stylus on it. The approach towards design was similar to the one used during the design of the official logo. The official logo symbolises two DVD’s boxes put together.
The typology used is a modern version of the typology from the old, made in the 90’s logo.